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Database Services

Making data do more

Create accessible and actionable insights enabling you to integrate feedback with outside trends and strategies fueling evidence based results.

Data Management Services

Your IntegratedMarketing Solution

Offering Seamless Multichannel Engagement with Manufactures, Providers and Consumers

Multi-Channel CRM

We provide seamless, multi-channel engagement with manufacturers, providers and consumers. Our integrated platform utilizes sophisticated data routines to ensure data integrity, establishes relationships and demographics, and maintains complete person profiles to map each customer's journey.

Multi Channel CRM

H360 Plan is the CRM multi-channel solution for creating cross channel strategies from integrated data sources for your marketing campaigns. Cross-channel planning builds the optimal customer experience successfully meeting your marketing goals and objectives.

  • Knowledge of your customers' interactions with your products or services
  • Optimal plans for successful outreach programs personalizing the journey
  • Delivered using channel preferences and frequency

Integrated Features

  • Data Integration – real time web service interface and automated file import and export schedules
  • Data Integrity and Security – secure instance and privacy compliant with automated data cleansing and monitoring routines
  • Campaign – set tactics, assets, channels, cadence, and cost in a viewable flow
  • Person – a 360° set of attributes, preferences, and history of the conversation
  • Survey – question and answer mapping that measures individual question or survey success
  • Locator – a customizable geo-locator that provides analysis of the user
  • Analytics – H360 View incorporates our analytics methodology and provides iterative and data-driven marketing decisions

Secure Data Management and Integration

The accuracy protocol for our database management services is critical for holding sensitive customer data and for driving successful marketing campaigns. Data integrity is essential.

Hallmarks of our marketing databases include:

Data Integrity and Security

Each unique dataset is maintained in a separate and secure instance, operating in compliance with our company privacy and data security policy evidenced by routine ISO and client audits. All data is effectively backed up to ensure continuity of your marketing programs.

Data Integration

Marketing Programs are unique. Hibbert's system is adaptable.

  • Real-time web service interactions
  • Multiple file formats are supported from inbound and outbound data sources
  • Custom data imports and exports can be developed to meet interface needs
  • Flexible match and merge-purge routines to assure data hygiene
  • Permissions management (opt in/out)
  • Segmented data collection

Data Quality

We routinely apply a range of standardization procedures to optimize the accuracy of your data, resulting in more efficient and economical programs.

  • CAN-SPAM opt-out regulatory compliance
  • Address standardization
  • Undeliverable email/mail
  • Deceased persons processing
  • National Change of Address (NCOA)
  • Returned mail with address forwarding

Campaign Analytics

Go beyond production metrics and key performance indicators with H360 View. Analysis that summarizes, highlights, and identifies key trends. We provide Analytics Services that transform fragmented campaign data elements into strategic marketing decisions.

Campaigns begin with measurable goals and objectives. Hibbert's experienced data analysts continually evaluate the data to provide timely feedback to modify and tweak campaigns to achieve set goals and objectives.

We maintain a staff of strategic-thinking marketing analysts utilizing a straightforward, efficient, and iterative analytics methodology. They provide analysis that repurposes marketing spend for maximum lift.